Introduction of Festival Walk free essay sample

1. 0 A convenient site: Festival Walk is located at 80 Tat Chee Avenue, Kowloon Tong, directly connected to the MTR interchange in Hong Kong (take Exit â€Å"C† at Kowloon Tong MTR station). In additional, the bus station provide terminal service from different district achieve to Festival Walk. Moreover drivers can direct parking at festival walk which provides over 800 spaces, open 24 hours a day, 7 days a week. The car park offer 3 levels and set up the complete security facility for 24-hours monitoring. Located in the centre of Kowloon, Festival Walk offers direct entrance to public and private transport. Located near by the traditional upper class residential area, Festival walk offers an extraordinary upper class level of accessibility. Opposite Festival Walk is the City university and Industrial Technology Centre are next door. Took a walk few minutes, the Baptist University can be achieved. 1. 1 A breathtaking design: As a Hong Kong’s largest ice rink, over 220,000 square feet of office space, Festival Walk introduce the realization of a unique concept and provide an energized environment of innovation, originality and pleasure. We will write a custom essay sample on Introduction of Festival Walk or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Festival Walk brings together some of the world’s most sought-after brand and services. Another great point is that a lot of these brands and services are completely new to Hong Kong, and many others have opened flagship stores here. Dining is also a big draw, with big names in both Oriental and Western fusion. 1. 2 A great food: To seek for quality, recreation, best-value, impulsive, social stage, or it’s a sandwich on the run, an important business lunch, dinner with friends or a romantic meal for two, Festival Walk has just the place for you. Over 27 restaurants actually offer international fusion ensure that every taste and budget catered to – from the old-fashioned and authentic Italian-American cuisine at Amaroni’s Little Italy, to a cappuccino at Starbucks or dim sum at Jasmine. Whatever your mood, Festival Walk is a variety and fashionable venue with a world of exciting culinary affective. Target customers of Simplylife Bakery Cafe 2. 1 Segmentation Refer to the location of Simplylife Bakery Cafe – Festival Walk, where is a big shopping mall provided eating, shopping and playing places. Nearby, there are many offices, the City University, Secondary schools. Moreover, it provided a rage of exciting offers exclusively for the students and staff in university with due date of 31 August 2008, which stated that once the students and staff wearing union or presented the ID card, or the International students, teachers professors presented ID card or U card at the period of time may enjoy a great offering of purchase within some of the stores in Festival Walk. Its convenient transportation which has the MTR station, bus stations and provided parking area can attracted many different kinds of potential customers, like, staff work at Festival Walk, office people, students and teachers from University and secondary schools, people who love shopping and branding supporters. As the Festival Walk has many International brands, it promoted some exclusive offers from over 100 international brands to the foreign visitors simply required them to present their passport at the Customer Service Desk on LG2 or UG to redeem a Festival Walk Tourist Passport. This policy may helpful in attracting more foreigner and Individual visitors to come and shopping. Also, these groups of people are willing to pay more money onto the branding products and they are mostly having enough financial abilities. 2. 2 Targeting Within the segmented customers of Festival Walk, there are some of them may suit with the style of Simplylife Bakery Cafe. The potential target segment would be the office people, especially for women and the foreign tourists. It is because Simplylife Bakery Cafe’s main theme is healthy food, especially low level of oil, fat, sweet and calories breads, even the breads are turned cold and it still tastes good. Furthermore, breads are the product which can satiate hungry, fast and convenient. These may be a great benefit for those emphasize healthy life’s people and who are not able to have enough time to eat breakfast or lunch. On the other hand, the food at Simplylife Bakery Cafe costs in a high price ith comparing the average price of other stores, therefore, the potential customers may needed to have at least a middle level and steady income. Office people may be suitable for these requirements. The reason for tourists may be the potential target groups would because most foreign tourists may have a standardized eating habit which close to the cafe’s product contained with a high relationship with European food. And they are more willing to pay money to what they want than local peop le. Another likely market would be the shoppers in Festival Walk. Most of the shoppers are having basic financial abilities, have extra time in shop around the shopping mall. After a period of time spend on shopping and consumption may want to have a place to sit down to relax for a moment and eat or drink something. Cafe may be a good choice for them. 2. 3 Positioning The Simplylife Bakery Cafe would position itself to the customers who seek for healthy and relaxing life. Those people may have a great demand in selecting food, drinks and their own quality of life. They are enjoying the European style, no matter the environment and the eating habit. Thus, the machine used in Simplylife Bakery Cafe required all its decoration, machinery of bakery and the food they produced must meet the stylish of European style. Such as the stove are produced from European. The environmental design used sunny umbrellas and open-air restaurant style can fulfill the needs of those customers who enjoy sunshine and sight-seeing but afraid of basking in the sun or rainy days will get dirty when eating or having tea time at the street. Also, the air-conditioning environment can make customers more comfortable. Theories applied For a marketing stimulus to have an impact, consumers must be exposed to it, allocate some attention to it, and perceive it. Consumers do some processing of a stimulus once they have been exposed to it, pay attention to it, and perceive its characteristics. Once it is perceived, consumers may examine it more closely. Thus, exposure, attention, and perception all affect the decisions consumers make and the actions they take. 3. 1 Exposure Before any type of marketing stimulus can affect consumers, they must be exposed to it. Exposure reflects the process by which the consumer comes in to physical contact with a stimulus. Marketing stimulus are messages and information about products or brands communicated by either the marketer (via ads, salespeople, brands symbols, packages, signs, prices, and so on) or by non-marketing sources (e. g. , the media, word of mouth). Consumers can be exposed to marketing stimuli at the buying, using, or disposing stages of consumption. Because exposure is critical to consumers’ subsequent processing of any stimulus, marketers must ensure that consumers are exposed to stimuli that portray their offering in a favourable light. 1] Therefore, marketers start the process of gaining exposure by selecting media, such as radio, product placements, and the Internet, and by developing promotions for the targeted customers. [2] Although Simplylife has opened for about six to seven months, there are many people left down messages or comments onto the online blog and some newspaper had introduced this cafe to the readers, such as the Sing Tao Newspaper and Ming Pao Newspaper had introduced it to the readers, some websites had even rated it into the top 20 restaurants by an online voting system. These had attracted many different people went there and tried the food and drinks at Simplylife Bakery Cafe. 3. 2 Attention Attention occurs when the consumer allocates processing capacity to the stimulus. A certain amount of attention is necessary for information to be perceived-for it to activate our senses. [3] Attention is selective, divided, and limited. Even tactics such as product placement do not guarantee that consumers will directly attend to marketing stimuli, although consumers may attend to them pre-attentively. Making a marketing stimulus personally relevant, pleasant, surprising, or easy to process enhances its attention-getting properties. Consumers perceive a stimulus using one of their sensory organs. [4] 3. 3 Sensation In psychology, sensation is the first stage in the biochemical and neurologic events that begins with the impinging of a stimulus upon the receptor cells of a sensory organ, which then leads to perception, the mental state that is reflected in statements like I see a uniformly blue wall. [5] Sensory system A sensory system is a part of the nervous system responsible for processing sensory information. A sensory system consists of sensory receptors, neural pathways, and parts of the brain involved in sensory perception. The human bodys senses[6] are divided into eight: visual, auditory, gustatory, olfactory, cutaneous, kinesthetic, vestibular, organic. [7][8] The ways in which these senses are divided from one another in concept, and combined in varying ratios in perceiving the world, differs based on individual physiology, social and cultural context, and physical surroundings. The whole sensory system, including both physical sensation and interpretation (or cognition) of information from the senses, is referred to as a sensorium[9]. [10] Inputs picked up by our senses are the raw data that begin the perceptual process. [11][12] 3. 4 Perception In psychology and the cognitive sciences, perception is the process of acquiring, interpreting, selecting, and organizing sensory information. [13] Passive perception and active perception There are two basic theories of perception: Passive Perception (PP) and Active Perception (PA). 14] The passive perception (conceived by Rene Descartes) is addressed in this article and could be surmised as the following sequence of events: Surrounding ; Input (senses) ; Processing (brain) ; Output (re-action) Although still supported by mainstream philosophers, psychologists and neurologists, this theory is nowadays losing momentum. [15] The theory of active perception has emerged from extensive research of sensory illusions w ith works of Professor Emeritus Richard L Gregory in a lead. This theory is increasingly gaining experimental support and could be surmised as dynamic relationship between:[16] â€Å"Description† (in the brain) ; ; Senses ; ; Surrounding Perceptual thresholds Perceptual thresholds determine the point at which stimuli are perceived. The absolute threshold is the lowest point at which an individual can experience a sensation. The differential threshold is the minimal difference in stimulus intensity needed to defect that two stimulus are different. The differential threshold is important both when marketers do not want consumers to notices a difference between two stimuli (as in a size decrease) and when they do (as in the case of product improvements). [17] Perception and action Human beings gather information about the world and interact with it through our actions. Perceptual information is critical for action. Perceptual deficits may lead to profound deficits in action. [18] Introduction of Simplylife Bakery Cafe 4. 1 A new European style at L2-42: For taking a break at rush hour or renewal under the pressure, the aroma of freshly baked goods filling the air, you shell is able to energize as soon as possible. Simplylife Bakery Cafe is a new European style restaurant providing bread as the principal theme at Festival Walk, L2-42 which established at July of 2007. Its former is full of Continental Europe bread fragrantly, wrap up the full land wind simplylife bakery cafe of Europe, where has a sophisticated atmosphere is decorated to restaurant by the chi European-style. It is divided into for meal in the room area or in the open area. The open-air position is the outdoor location of the indoor shop under glass variola and the sunshine shines on the desk through the glass. The air conditioning is put in place at the same time thus it will not be felt too hot. Yet, the relaxing environment coupled with comfortable furniture evokes a romantic dining experience. Moreover, the semi-opened kitchen is able to stimuli your vision, smell, taste sensory; and the gentle trendy music let you perceive as if settle at Europe with the infinite pleasures. . 2 A great dining: The food is looked like cases of fine art and jewelry and the flavors are comparably precious. Simplylife Bakery Cafe offers a range of European-style delectable bread, cakes chocolates and patisseries made by their renowned pastry chef. All the breads baked by Simplylife Bakery Cafe are made with the minimum use of oil and sugar. Also, the bread that Simplylife Cafe sold can remain great tas te even the breads turned to cool and the mouthfeeling may get more better which is the different point of Simplylife’s bread with the others. Moreover, the stove of simplylife and fermented machine are import from the European. the constant temperature function and time control, can be close to the European taste, offer the genuine flavor of Continental Europe. Customers can take a seat and choose a drink to accompany these fine sweet experiences, or of course customer may prefer something savory, a sandwich or homemade pastry. SimplyLife Bakery Cafe also offers a wide selection of meatless rice, pasta dishes, wild rice, hamburger and organic spaghetti of dishes, which are cooked with olive oil, also include ten valley rice, organic noodles,etc. n the cuisine and take health as the purpose. Furthermore, they offer a wide variety of wines that will complement customers’ meal. Likewise, choose to occidentalize in cuisin add with the indoor light is weak, mix the light music, inside and outside of shop, such ooze over Continental Europe flavor. 4. 3 Decoration: The cafe has adopted the continental designing concept for the decoration, such as the brazier and fermentation machine are brought from Europe to ensure the breads made and tastes are entirely filled with the European-styles. Also, brown, black and white color tone is used for the main coloring for the cafe which can promote the thinking of clean, simple, fashionable and classical to customers. And the wooden floor design can give customers the warm and friendly feeling. Moreover, the environment of the cafe is divided into two sections and it has divided into two parts. First part is indoor section where mainly have the semi-opened kitchen, refrigerator, cash counter, toilet and some small tables and chairs. The semi-opened kitchen is showing how the chefs make the bread in European type, also the cafe may produce about ten numbers of breads for each kind which may give the feeling of friendly, kindly, hygiene, confidence, excitement, etc. to the customers and let them know the breads they brought were fresh and healthy. It also can give them a good appetite when they smell the scent of bread and stimulate their emotion to eat after smelling them or impetus them to have further consumptions even they do not hungry at that moment. The materials and equipment were clearly showed at the open-kitchen, all the breads are tidily placed on the baskets and covered with the transparent bread cabinet, and these are the main factors to let customers to have confidence in purchasing and promoting hygiene concepts. At the top right corner of the kitchen has a well-equipped visual aids that showed all the information of each kind of foods the cafe sold and the pricing can convent the customers and let reduced the time for them in search such information and feeling of high-technological. On the other hand, the refrigerator inside the store placed some drinks and packed sandwiches can let customers to take and consume by themselves which can increase the involvement with customers towards the consumption. Therefore, consumers can choose the products by themselves with freely selection, like they can take the product on hand to feel the product and smell it, see it clearly. Moreover, the store played some soft and English song, combined with the yellow and dark lighting can give customers a relaxing and comfortable eeling. Except these, the cafe has its own toilets for the customers, inside is well-cleaned and mirrors, soaps, rubbish bins, tissues and other basic materials are provided. The second part on Simplylife Bakery Cafe is the outdoor section is designed as an European-stylish open-air teahouse, all the tables had installed the big sunny umbrellas. The sunshine can be projected onto the desk and seats through the glasses. Included with the moderate air-conditioning, customers can be satisfied with their needs of eating and drinking at the open-air places and feel relaxing after shopping or walking around the shopping mall. Also, such kind of design can let the customers to enjoy the outside scenery like the sunshine, rainy days, afternoon sunshine or stars shine at night, which can increase the sight seeing to the customers in except of the tasting, smelling, hearing satisfactions. Strengthen, Weakness, Opportunity, Threat of Simplylife Bakery Cafe Strengthen Simplylife Bakery Cafe used the stoves and fermented machines are made in European. This made their breads more similar to European-style, which can constant the temperature function and to be more exactly in time controlling from producing breads. The characterics of European-style’s bread need not to eat the bread when it is hot, it also can be tasted good even it is cold. This would be one of the differentiation of its products and convience to those people who are working in the central city – Hong Kong. Simplylife Bakery Cafe dividend into two parts which is the indoor cafe and outdoor restaurant. The indoor cafe include the semi-opened kitchen to show the process of baking the breads and the clear environment may help in promoting hygiene and let customers to feel more confidence in purchasing; the outdoor restaurant with the incorporating glasses and the big sunny umbrellas attract people who are willing to enjoy the sunshine and the air-conditioning at the same time. Weakness Even Simplylife Bakery Cafe has such advantages to attract customers, it is not perfect enough. The cafe does not provide any set meals for lunch or dinner. There is a clearly additional cost for ordering dishes separately. It seem that the prices of the cafe are highest when compare to others. It may not easily to attract the student group and new customers. And the desks in the cafe are only suitable for two to three people use and too small when the customer is ordering much more dishes. Therefore, customers who like to have a gathering with many friends may be difficult as the table is too small and they are forced to divide sitting in different desks. Opportunity It seems that Simplylife Bakery Cafe does not have any set meal of lunch and dinner; it can offer some set lunch and set dinner each week per day; it also can offer some promotions to attract the student to expand the target market. As nearby may have the University and Secondary schools, students are willing to spend time after school and sitting in the cafe to gathering with friends or discussing project at these kind of place. Threat In Festival Walk, there are nine cafes (included Simplylife Bakery Cafe) to let customer to choose which are Agnes b. e pain grille be Cafe, Bistro Delifrance, McCafe, Olivers Super Sandwiches, Pacific Coffee Company, Page One Cafe, Queens Konditorei, Simplylife Bakery Cafe and Starbucks Coffee. The style of Simplylife Bakery Cafe is similar with Agnes b. le pain grille be Cafe, it may not easier to stick out the differences of Simplylife Bakery Cafe. The prices is another important factors for customers to choose one of nine cafe; the pri ce is not popularity to the public when compare with other cafe in Festival Walk and difficult to develop customer loyalty. Executive Summary Festival Walk is a world’s best known shopping mall which have had over 200 shops and 27 restaurants, the largest ice rink of Hong Kong, over twenty-two million square feet of office space, etc. It located at the central point of Kowloon Tong, direct access to the buses, taxis, and the MTR station, nearby the universities; those factors can be attracted the travelers from all over the worlds, students, white-collar, etc. Simplylife Bakery Cafe have had a similar target segment with Festival Walk, within the above segment, the mainly segment which Simplylife Bakery Cafe focus is the health conscious and enjoying European life styles’ customers. The purpose of Simplylife Bakery Cafe is to promote healthiness, simple, clean and comfortable thinking to customers after they came and purchased from the cafe. The bread is one of the selling points of Simplylife Bakery Cafe. To make it more similar to the European-style, the stoves and fermented machines are import from European so that it can easy to constant the temperature function and time control. Also, all the breads are made with the minimum use of oil and sugar; wild rice and organic spaghetti are used in the dishes. And from the content of the report, there will discuss how the environment and decoration be a critical factor in attracting customers to come and purchase, or even have further purchase. The Simplylife Bakery Cafe’s products are mainly on European-style food and based on this reason, the style of decorating the store also adopted such kind of styling, from the machinery to the environment design. The outdoor part of the cafe with the incorporating glasses and big sun umbrella just like the tea-stall in the open air let people feel that they are eating and relaxing under the sunshine in Europe. The semi-open kitchen in the indoor cafe allows people to see the whole process of producing breads. This can increase the interest from customers to take a look and then after they saw it, smell it, they may be pushed by these stimuli and then purchase. Even Simplylife Bakery Cafe has had so many advantages to attract the customers, especially by its environment factors, like there is a comfort place for customers to relax, eat and gathering with friends, also, the music and decoration let customers can have the feeling of located in Europe, help in reducing pressure and the semi-open kitchen can raise their interests and stimuli their sensory systems (e. g. Eat) in purchasing. However, we found that it could be difficult to build up a customer loyalty and attract the new customer. It is because the price of Simplylife Bakery Cafe is higher and the prices of breads are higher than the local bakeries. Simplylife Bakery Cafe does not offer any set meals for lunch and dinner to let customer chosen. [1] Hoyer W. D. Maclnnis D. J. : Consumer Behaviour, 4th edition, Houghton Mifflin Company, 2007 [2] Hoyer W. D. Maclnnis D. J. : Consumer Behaviour, 4th edition, Houghton Mifflin Company, 2007 [3] James, W. , The Principles of Psychology. New York: Henry Holt, Vol. 1, pp. 403-404 [4] Hoyer W. D. Maclnnis D. J. : Consumer Behaviour, 4th edition, Houghton Mifflin Company, 2007 [5] http://en. ikipedia. org/wiki/Sensation [6] Senses are the physiological methods of perception. A sense is a faculty by which outside stimuli are perceived. [7] Kolb Whishaw: Fundamentals of Human Neuropsychology, 2003 [8] http://www. eioba. com/a70192/senses [9] The term sensorium (plural: sensoria) refers to the sum of an organisms perception, the seat of sensation where it experiences a nd interprets the environments within which it lives. [10] Kolb Whishaw: Fundamentals of Human Neuropsychology, 2003 [11] Hoyer W. D. Maclnnis D. J. : Consumer Behaviour, 4th edition, Houghton Mifflin Company, 2007 [12] James. J. Gibson, The Senses Considered as Perceptual Systems. Boston, 1966 [13] Hoyer W. D. Maclnnis D. J. : Consumer Behaviour, 4th edition, Houghton Mifflin Company, 2007 [14] http://www. simplypsychology. pwp. blueyonder. co. uk/perception-theories. html [15] http://www. simplypsychology. pwp. blueyonder. co. uk/perception-theories. html [16] http://www. simplypsychology. pwp. blueyonder. co. uk/perception-theories. html [17] Hoyer W. D. Maclnnis D. J. : Consumer Behaviour, 4th edition, Houghton Mifflin Company, 2007 [18] http://www. roblesdelatorre. com/gabriel/GR-IEEE-MM-2006. pdf

The Experts Scientific Definition of Dinosaurs

The Experts' Scientific Definition of Dinosaurs One of the problems with explaining the scientific definition of the word dinosaur is that biologists and paleontologists tend to use much drier, more precise language than your average dinosaur enthusiast on the street (or in an elementary school). So while most people intuitively describe dinosaurs as big, scaly, dangerous lizards that went extinct millions of years ago, experts take a much narrower view. In evolutionary terms, dinosaurs were the land-dwelling descendants of the archosaurs, egg-laying reptiles that survived the Permian-Triassic extinction event 250 million years ago. Technically, dinosaurs can be distinguished from the other animals descended from archosaurs (pterosaurs and crocodiles) by a handful of anatomical quirks. Chief among these is posture: Dinosaurs had either an upright, bipedal gait (like that of modern birds), or if they were quadrupeds, they had a stiff, straight-legged style of walking on all fours  (unlike modern lizards, turtles, and crocodiles, whose limbs splay beneath them when they walk). Beyond that, the anatomical features that distinguish dinosaurs from other vertebrate animals become rather arcane; try on  an elongate deltopectoral crest on the humerus for size (i.e., a spot where muscles connect into the upper arm bone). In 2011, Sterling Nesbitt of the American Museum of Natural History attempted to tie together all of the subtle anatomical quirks that make dinosaurs dinosaurs. Among these are a radius (lower arm bone) at least 80% smaller than the humerus (upper arm bone); an asymmetrical fourth trochanter on the femur (leg bone); and a large, concave surface separating the proximal articular surfaces of the ischium, aka the pelvis. With terms like these, you can see why the big, scary, and extinct is more appealing to the general public. The First True Dinosaurs Nowhere was the line dividing dinosaurs and non-dinosaurs more tenuous than during the middle to late Triassic period, when various populations of archosaurs had just started to branch off into dinosaurs, pterosaurs, and crocodiles. Imagine an ecosystem filled with slender, two-legged dinosaurs, equally slender, two-legged crocodiles (yes, the first ancestral crocs were bipedal, and often vegetarian), and plain-vanilla archosaurs that looked for all the world like their more-evolved cousins. For this reason, even paleontologists have a hard time definitively classifying Triassic reptiles like Marasuchus and Procompsognathus; at this fine level of evolutionary detail, its virtually impossible to pick out the first true dinosaur (though a good case can be made for the South American Eoraptor). Saurischian and Ornithischian Dinosaurs For the sake of convenience, the dinosaur family is divided into two main groups. To vastly simplify the story, starting about 230 million years ago a subgroup of archosaurs split off into two types of dinosaurs, distinguished by the structure of their hip bones. Saurischian (lizard-hipped) dinosaurs went on to include predators like Tyrannosaurus rex and huge sauropods like Apatosaurus, while ornithischian (bird-hipped) dinosaurs consisted of a diverse assortment of other plant-eaters,  including  hadrosaurs, ornithopods, and stegosaurs. (Confusingly, we now know that birds descended from lizard-hipped, rather than bird-hipped, dinosaurs.) Learn more about  how dinosaurs are classified. You may have noticed that the definition of dinosaurs provided at the start of  this article  refers only to land-dwelling reptiles, which technically excludes marine reptiles like Kronosaurus and flying reptiles like Pterodactylus from the dinosaur umbrella (the first is  technically  a pliosaur, the second a pterosaur). Also occasionally mistaken for true dinosaurs are the large therapsids and pelycosaurs of the Permian period, such as Dimetrodon and Moschops. While some of these ancient reptiles would have given  your average Deinonychus a run for its money, rest assured they werent allowed to wear dinosaur name tags during the school dances of the Jurassic period.

Amazon in ECommerce

com has revolutionized the selling and purchasing of all products over the internet. It started with selling books over the internet and progressed in selling almost all consumer goods within a short span of time. Its engineering and quality principals make sure that all the various standard compliances are met and justified for improving the system behavior for its customers. Customers have now moved from the brick and mortars model, a traditional model for purchase of products, to the click and mortars model for ease of access, anytime anywhere access, take part in auctions and avail several promotion offers and gifts. The very perspective towards retail buying has been changed by Amazon.com. The virtual store concept is quite likely followed by many retailers after the success of Amazon.com and they have created a benchmark for its products and selling models define the very success over the long period since its inception. Question 2: Comparisons have been made by giant bookstore retailer Barnes Nobles and Amazon.com. Barnes and Noble operate dozens of bookstores in many local communities. Yet Amazon.com’s reach goes anywhere and everywhere with the Web. What, in your opinion, should Barnes and Nobles do to compete with Amazon.com? Answer 2: Barnes and Nobles must identify the very future requirements for its physical bookstores and come up with â€Å"click and mortars† model for fetching the right customer focus and model. Identifying the competition around and the changing outlook of the customers towards decision making for purchasing products is the greatest differentiator for change. The decision making for taking the business of Barnes Nobles over the internet would make sure that all the various present disadvantages would be capitalized upon. The brand mark of Barnes Nobles makes sure that every activity towards the envelopment of skyrocketing technologies would develop into a mammoth in promoting its success and growth. Only setting up the website is not enough. The representation model, sound engineering techniques, quality standards and affiliation techniques makes sure that its representation over the internet is strong and makes a presence really promising. Question 3: In order to more quickly realize and sustain its profitability should Amazon.com have remained a solely clicks based e-business (without warehouses) selling only books? Why or why not? Answer 3: Amazon’s decision to cater to several products would definitely move its primary base of selling books to other products. This is a sort of erosion of its primary brand which it created for selling books. The very brand creation and sustenance for selling books online had created a larger market share for book selling. The various bookstores at that time were in greater risk concerning their sales as Amazon grew in its market share for selling books. It was a brand which no one could deny. Its decision towards clicks business for selling other products over books makes sure that monopoly was broken to some extent and other small to medium sellers in the market found opportunity to make some business. These created a balanced view for existence in the marketplace allowing every dimension of sellers and customers to interact for good. Another reason for making the right move is for long term business continuity and spreading its wing to several other products which did not make it to the internet in that era. Amazon’s decision to be clicks based business must be changed into â€Å"clicks and mortars† business model for improving its supply chain by making it efficient and effective. The effective supply chain would cut down extra costs of transportation and shipping and would in turn create trust for its safety and quality policies. Warehouses would make sure that timely delivery of products can be made at lesser costs, which otherwise would create a sense of misunderstanding and evolve privacy and security aspects to a larger scale. Question 4: How can Amazon.com complete Bezos’s vision? What do they need to do to individualize their services to 25 million customers? Answer: 4 Amazon.com must fetch the customers according to their tastes and product liking. The following can be the various options that can be exercised: Provide a survey with questionnaires of what is important, how it can be bettered, what else is desired and so on. The survey questions would serve quite helpful in fetching the right suggestion from its customers to in turn get them everything they desire. The adoption of B2B and C2C model where various sellers and buyers can meet for selling the products of their choice. This would help users to customize according to their preferences so that more number of customers is fetched for purpose. The customer logs must be duly analyzed for fetching the right decision and data mining approaches to the vast data can be devised for getting the facts out for better customization of products and services. Request boxes and techniques must be presented so that in case a customer fails to find exactly what he desires, he can make a request for the new product. This would help to fetch the needs in micro detail for better capturing of the customer base. The above approaches would enhance Bezos’s vision to cater to individual needs and demands. Amazon is a virtual reseller, one of the main new intermediaries (Sarkar, 1996.) They are an electronic-commerce only intermediary; business and customer relationship management (CRM) is conducted purely via their website; a virtual marketplace with no direct contact between buyers and sellers. Amazon have created a virtualized value system through their accelerated ordering, delivery and payment of goods and services, while reducing operating and inventory costs associated with traditional bricks and mortar stores. This model demands a change to bring every buyer and seller to meet for catering individualized services. References Sarkar, M., Butler, B. Steinfield, C. (1996) Intermediaries Cybermediaries. Amazon in ECommerce com has revolutionized the selling and purchasing of all products over the internet. It started with selling books over the internet and progressed in selling almost all consumer goods within a short span of time. Its engineering and quality principals make sure that all the various standard compliances are met and justified for improving the system behavior for its customers. Customers have now moved from the brick and mortars model, a traditional model for purchase of products, to the click and mortars model for ease of access, anytime anywhere access, take part in auctions and avail several promotion offers and gifts. The very perspective towards retail buying has been changed by Amazon.com. The virtual store concept is quite likely followed by many retailers after the success of Amazon.com and they have created a benchmark for its products and selling models define the very success over the long period since its inception. Question 2: Comparisons have been made by giant bookstore retailer Barnes Nobles and Amazon.com. Barnes and Noble operate dozens of bookstores in many local communities. Yet Amazon.com’s reach goes anywhere and everywhere with the Web. What, in your opinion, should Barnes and Nobles do to compete with Amazon.com? Answer 2: Barnes and Nobles must identify the very future requirements for its physical bookstores and come up with â€Å"click and mortars† model for fetching the right customer focus and model. Identifying the competition around and the changing outlook of the customers towards decision making for purchasing products is the greatest differentiator for change. The decision making for taking the business of Barnes Nobles over the internet would make sure that all the various present disadvantages would be capitalized upon. The brand mark of Barnes Nobles makes sure that every activity towards the envelopment of skyrocketing technologies would develop into a mammoth in promoting its success and growth. Only setting up the website is not enough. The representation model, sound engineering techniques, quality standards and affiliation techniques makes sure that its representation over the internet is strong and makes a presence really promising. Question 3: In order to more quickly realize and sustain its profitability should Amazon.com have remained a solely clicks based e-business (without warehouses) selling only books? Why or why not? Answer 3: Amazon’s decision to cater to several products would definitely move its primary base of selling books to other products. This is a sort of erosion of its primary brand which it created for selling books. The very brand creation and sustenance for selling books online had created a larger market share for book selling. The various bookstores at that time were in greater risk concerning their sales as Amazon grew in its market share for selling books. It was a brand which no one could deny. Its decision towards clicks business for selling other products over books makes sure that monopoly was broken to some extent and other small to medium sellers in the market found opportunity to make some business. These created a balanced view for existence in the marketplace allowing every dimension of sellers and customers to interact for good. Another reason for making the right move is for long term business continuity and spreading its wing to several other products which did not make it to the internet in that era. Amazon’s decision to be clicks based business must be changed into â€Å"clicks and mortars† business model for improving its supply chain by making it efficient and effective. The effective supply chain would cut down extra costs of transportation and shipping and would in turn create trust for its safety and quality policies. Warehouses would make sure that timely delivery of products can be made at lesser costs, which otherwise would create a sense of misunderstanding and evolve privacy and security aspects to a larger scale. Question 4: How can Amazon.com complete Bezos’s vision? What do they need to do to individualize their services to 25 million customers? Answer: 4 Amazon.com must fetch the customers according to their tastes and product liking. The following can be the various options that can be exercised: Provide a survey with questionnaires of what is important, how it can be bettered, what else is desired and so on. The survey questions would serve quite helpful in fetching the right suggestion from its customers to in turn get them everything they desire. The adoption of B2B and C2C model where various sellers and buyers can meet for selling the products of their choice. This would help users to customize according to their preferences so that more number of customers is fetched for purpose. The customer logs must be duly analyzed for fetching the right decision and data mining approaches to the vast data can be devised for getting the facts out for better customization of products and services. Request boxes and techniques must be presented so that in case a customer fails to find exactly what he desires, he can make a request for the new product. This would help to fetch the needs in micro detail for better capturing of the customer base. The above approaches would enhance Bezos’s vision to cater to individual needs and demands. Amazon is a virtual reseller, one of the main new intermediaries (Sarkar, 1996.) They are an electronic-commerce only intermediary; business and customer relationship management (CRM) is conducted purely via their website; a virtual marketplace with no direct contact between buyers and sellers. Amazon have created a virtualized value system through their accelerated ordering, delivery and payment of goods and services, while reducing operating and inventory costs associated with traditional bricks and mortar stores. This model demands a change to bring every buyer and seller to meet for catering individualized services. References Sarkar, M., Butler, B. Steinfield, C. (1996) Intermediaries Cybermediaries.

The development of a marketing plan for Deloitte Croatia Essay

The development of a marketing plan for Deloitte Croatia - Essay Example Deloitte Croatia is entering its 11th year of operation in Croatia. The audit service line is now recognised as the market leader in Croatia. The challenge now is where to go from here! The goal five years ago was to become number one in the local market which has now been achieved. Marketing per se has not been the major success factor in obtaining this achievement, however, as we seek to progress to the next level, the idea that marketing needs to take us to the next level has been recognised. Our success historically has been achieved by having the right people at the right place at the right time. Two years ago, we setup a marketing support function, and it is the belief of partners that we can now â€Å"pull away† from our competitors by having a more market orientation and adopting the holistic marketing concept in a more meaningful way. The market is still considered immature from the perspective of clients understanding the value that a global firm such as Deloitte can bring to their businesses. This is clear, as 50% of the market is still serviced by local auditors who are not internationally accredited and who are not able to â€Å"bring to the table† global solutions. It is in this area that the partnership believes that there is potential to obtain new and emerging businesses, and small businesses that will qualify for European Union funding for economic development once Croatia enters into the European Union in five years time.[Bamako, Ivan. 2008]... Last year Deloitte celebrated ten years of operations in Croatia. This was a high profile local event, with the Prime Minister of Croatia attending the celebrations and at the same time opened our new offices in the city of Zagreb. Deloitte Croatia is a partnership that forms part of Deloitte Central Europe. This regional partnership consists of seventeen countries within Central Europe. We are the only regional partnership made up of so many different countries. Most other partnerships consist of their own country, so in many ways we are unique within the Deloitte world. Deloitte Croatia is organised into five functions or service lines. The service line offerings are Audit and Advisory, Risk Advisory Services, Taxation Consulting, Financial Advisory and finally Management Consulting. The biggest service line is Audit and Advisory, which accounts for approximately 50% of the business. Deloitte's growth over the past five years has been spectacular. Five years ago, we were still the smallest of the "Big 4" in the Croatian market place. Today we are the biggest by revenue and by employees. The success of the practice over the past five years has been the result of bringing the right people into the practice from local Croatians but also bringing in international professionals who brought with them significant international expertise. This was very much appreciated by local business and it has resulted in significant growth for the practice over the past five years. The growth year on year has been 25%. This in itself has caused a few challenges for the practice in trying to find enough quality people to help with the workload. Local universities have not been able to generate a

Pinocchio and the Liar Liar Movies Essay Example | Topics and Well Written Essays - 1500 words

Pinocchio and the Liar Liar Movies - Essay Example Fletcher spends ample time with his son and the ex-wife though every promise he makes to the son, Max, happens without being fulfilled. This portrays the theme of dishonesty, in this movie. Fletcher has adopted the habit of giving superiority to his job while giving false statements on his declining nature to take good care of his son after his divorce with the wife. This research paper compares and contrasts the Pinocchio and Liar Liar movies in relation to their dishonesty thematic settings. One of the significant themes that are portrayed, in these films, is dishonesty. Both Pinocchio and Liar Liar movies portray their characters to be of an ever-lying nature thus making these movies inappropriate for children without parental guidance. Lastly, this paper explores the thematic differences in these two movies and their impacts on the viewers. Pinocchio’s kidnapping, being caged and threats for destructions leave him with no option, but to lie in order to be rescued in any ca se his parents refuse to turn up. The Liar Liar movie, on the other hand, portrays Fletcher as an ever-lying parent who even misses his son’s fifth birthday party. The son makes an ironical wish that, on his fifth birthday party, his father would not lie for the whole day. The father finally turned him down by not attending the birthday party. Pinocchio and Fletcher seem to have neglected their parenting responsibility by leaving the whole upbringing aspect of the socialization process to the mothers. This is evident in Fletcher and Audrey case where they even got divorced as a result of his irresponsible character. In the Pinocchio movie, Pinocchio’s friend, Lampwick, introduced him to cigar smoking, but he denies it. He is dishonest of the drug abuse they carry out together, and when their parents find this out, they are severely punished. The punishment should be carried out in the dishonest cases especially to bring back the norms into the existence within the dish onest individuals. This becomes one of the reasons why Lampwick and Pinocchio are punished for them to comply with social norms. Morality, in these two movies, becomes the key point of view in dishonesty as a thematic setting in both films. Gambling and smoking are the order of the day between Pinocchio, Lampwick and the other boys they find on their way to Geppetto’s house. This brings closely the relationship between dishonesty and morality in the Pinocchio dismay pictures (Pinocchio). These characters, in addition, get drunk and vandalized Jiminy’s dismay because of deviance and dishonest behaviors, which are exhibited by Pinocchio and his friends. This is due to the lack of rules and authority to deter them from these dishonest behaviors. In the Liar Liar movie, on the other hand, moral issues are as well pictured where Fletcher indulges in the extramarital sex before and even after he divorced his wife (Liar Liar). Fletcher is immoral, and he finally confesses thi s through a series of embarrassing moments. He says to his wife that he just had better sex with Miranda, his boss than he did with her, which makes him unable to tell a lie (Liar Liar).  

Education and Its Affects Around the World Essay Example for Free

Education and Its Affects Around the World Essay Education is something that affects all of us as a whole gender, race, and poverty plays a role in education. As a citizen of the United States of America it is important for us to appreciate a good education that some of us take for granite. Gender is crucial in how people view education in the text:† Philippine Women’s College corrects gender miseducation†. Professors and education enthusiast are breaking down the barriers and bias that is associated with gender. Text books in the Philippines show women playing the â€Å"stay at home† role and the father portraying the â€Å" bread winner† role this a form a of bias. Scholars at the Miriam College are working to correct this matter by teaching all female students about stereotypes relating to gender. Students often are shown at a young age to approach matters in a biased free manner, through this approach both male and female can share duties in the household that were once delegated to one based on gender. Trained teachers are able to spot the gender difference and compensate with materials that are fair for all. Miriam College and its faculty also discuss sexual harassment and a list of other things as well. What was happening in the†Women’s Movement â€Å"and what was being taught in the classroom were two totally different things. In 1986 Corazon Aquino became the first female president of the Philippines this was in stark contrast of what was being taught. As far as equality for women the Philippines are ranked ninth in the world, with that being said advocates of gender feel that it is best suited to teach and educate when the students are young. Patricia Licuanan president of Miriam College implemented in 2001 gender courses to the curriculum that focuses on equality and quality education for women. Also in 2001 several colleges in the Philippines have shown interest in providing studies for women as well. Due to the work that has been taken place in the Philippines young women are questioning and taking up professions that were once generally associated with men. In the text â€Å"Lost Generation Fears as boys reject education† Professor Reynolds of Plymouth University states that: â€Å"the gender gap is a worldwide phenomenon, not just in the UK or a Welsh one†. Research has shown that boys are neglecting school, while girls are less likely to drop out of school after 16. A survey showed more girls than boys seek a higher education. Studies also show that vocational programs also play a role in why boys choose not to seek college versus girls. Boys are also not performing on the same level as girls this factor leads to fewer boys in college. Poverty is a component to lack of education as well in the article:† Escaping Poverty is possible when there are local opportunities for people with initiative†. This article shows the stereotypes that are associated with poverty 60,000 people that spread over 15 countries worldwide were surveyed; there are a lot of hurdles we must overcome for this to work. People are likely to fall into poverty the study will take preventive measures to ensure people will not make these mistakes. The stereotypes that haunt poverty stricken places is that people are lazy, shiftless, and have no ambition this is not the case. In fact these people surveyed accept responsibility for there actions, and want to better themselves. All of us need local opportunities and social networks to ensure that this will not happen on a global front, even if someone works hard to get there selves out of poverty with out help from the community and economic woes this process will be pains taking to say the least. Education is factor when combating poverty, we as Americans need to take advantage of our educational system though it may not be the best we are still a free country and should utilize any and every opportunity we have. Race also plays a vital role in education the text:† Officials try to improve black males’ academic performance: The achievement† Ginger Littleton has been a teacher in Northern California for more that twenty years. She has been stumped by the numbers of black males that scored drastically lower than other races in test of achievement. A look at last years test results from grades 1-10 math scores and FCAT were sorted by race. The results showed that 89 percent of white third graders were a the appropriate level, while Hispanics represented 66 percent, and blacks 69 percent but only one out of that percentile was a male. 59 percent of Anglos, compared to 33 percent of Hispanics were at the appropriate level. African Americans represent only 30 percent. This trend increased more by there sophomore year, Caucasians represent 38 percent, Hispanics 32 percent, and 13 percent of African Americans sustained this level of reading. By this point many African Americans have stopped going to school by then. The FCAT test of reading shows that only 1 percent of males were reading at the 10th grade level, white males scored 7 percent on the same level. African American males results were 0 percent, white males were 8 to 7 percent at levels 4 and 5 of reading. A study was conducted in 2004-2005† Focus on Blacks† by The National Education Association labeled the poor standings as â€Å"the achievement gap† and a national crisis. The study showed that African American 17 year old students performed in comparison to 13 year old whites in science. In the math part of the study blacks scored 61 percent below the standards, versus 20 percent of whites in the 4th grade. The results show that African Americans face challenges before they start school. Some of the findings show that it is less father figures and mentors in the African American community, lack of after school programs, and cohesiveness in the family all plays roles in the significant decline in education in the black community. There is a saying† it takes a village to raise a child† the African American community needs to rebuild it village from the foundation up to eliminate this disparity that runs rampant among so many. As you can have just read there are several factors in ones education it may be a gender problem, a socioeconomic problem, or ones ethnicity may all play a role in the type of education we receive as well as our chances of making it in today’s society. We still live in one of the greatest countries in the world in the end it is up to us to utilize what avenues are available and make the most out of it.

Amerigo Vespucci :: essays research papers

Amerigo Vespucci Amerigo Vespucci, an Italian explorer was born in Florence, Italy in the year of 1454. Florence was a good city to grow up in for young Amerigo, because of the growing interest in the field of exploration. Some of the adults told young Amerigo about the wonders and riches of the Indies. Like the other Italian boys in his village, undoubtedly Amerigo was fascinated with by those tales.   Ã‚  Ã‚  Ã‚  Ã‚  Amerigo lived in the Ognissanti section of Florence with a lot of the Vespucci family. The Vespucci family was pretty well off, so Amerigo thought that he was in line for a lot of money after his father's passing, but his brother Antonio was highly favored over the rest of the children. Most of the Vespuccis living with Amerigo were merchants dealing in wine, olive oil, or wool. Not all of the Vespuccis were merchants, a small percentage of the Vespuccis were bankers. All of the family liked art and learning, poetry and music just like the rest of the Florentines. The ruler of these interesting Florentines was Lorenzo de' Medicior, who was also know as Lorenzo the Magnificant.   Ã‚  Ã‚  Ã‚  Ã‚  When Amerigo was older, but still a young man, his father Antastagio Vespucci sent him to the Monestary of San Marco to study with his uncle Giorgio. In his new school, Amerigo along with the other European boys learned Latin, math, grammar, history, Italian and Greek Literature, geography and astronomy. Amerigo learned to love astronomy, because he was fascinated about all of the shapes the stars made, that his uncle called constellations. Amerigo thought about traveling about the Earth, but he thought it to be impossible, because he was tought in school that the equator was a ring of fire that made the waters boil there.   Ã‚  Ã‚  Ã‚  Ã‚  Amerigo's hopes of traveling the world were become more realistic over time. The first thing that sparked this was the invention of the caravel, a light, narrow, 60 to 70 foot boat. The Portugese, that started making this boat had learned to rig the caravels to sail well against the winds and currents of the rough oceans. Another reality check occured when Amerigo was 19. What happend was the Portugese finally sailed to the equator and found no boiling seas, which proved the Roman theory that young Amerigo was taught in school wrong. But then came a period in his life that Amerigo realized he would never